A recent article about Paulo Coelho (a Brazilian writer whose works are filled with mysticism) describes how his bookshelves collapsed one day and he realized he was hoarding things he didn’t need. So, now his shelves are empty and he regularly leaves his books on park benches and other places when he is done.
In another way to play with “free as in libre” and profit, Coelho has had a third of his upcoming novel posted on his blog, only removing the text when the book was released in print.